INNOVATION SHOWCASE
Spotlighting the rising stars shaking up the fitness and wellness world.
8 standout companies will be chosen by our panel of investors and given the stage to pitch in front of top industry leaders and key investors. Ready to make your mark? Submit your brand and show us why you’re the next big thing in fitness!
Applications are now closed. Stay tuned for the finalists announcement!
Fitness & Fitness Tech
Studios & Clubs / Connected Fitness / Wearables / Apps / Hardware /
Apparel / SaaS
Wellness
Mindfulness / Sleep / Nutrition / Recovery / Longevity / Connected Health /
Wellness Centers
how does it work?
1 / Apply
Applications are free and close December 3.
2 / BE SEEN
All showcase finalists are featured in dedicated marketing pre, during, and post-event.
3 / TAKE TO THE STAGE
4 companies from each category will be chosen by our Selection Committee as finalists to deliver a 3-minute pitch on the main stage to 450+ industry elite, followed by Q&A from fitness’ most active investors.
4 / GET THE GOLD
Earn live recognition on stage, take home a trophy for your mantelpiece, enjoy an exclusive one-on-one interview with CHFS, have your business featured in our post-event marketing collateral, and get a free VIP pass to CHFS 2026.
The Selection Committee
Steve Ahern
Eloiza Tecson
Eloiza Tecson is the Managing Partner of EY Ventures Group, an investment, advisory, and impact vehicle operating in the health, sports, and technology sectors. As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing brand and educational strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industries, Eloiza focuses on working with brands whose vision lies in developing innovative offerings that enhance consumers' lifestyles through healthy behavior coaching. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies and services that help both elite and every day athletes perform better and lead healthier lives.
Jim Crowell
Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.
Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.
Michael Farello
the #CHFS Awards
Join us for a celebration of fitness and wellness royalty at our first-ever awards show. Raise a glass and enjoy an evening of recognition as we honor six of the industry’s elite!
How to get Involved
Submit your application and our Awards Committee will review all entries and create a shortlist of the top 3 contenders per category. We’ll announce the shortlist on social media before the event, and the winner will be revealed live in LA!
APPLY NOW
Applications close January 10, 2025.
Our Categories
Holistic Wellness Champion
Is your brand or facility setting the gold standard in comprehensive health and wellness? Showcase your commitment to a truly holistic approach and claim the spotlight.
Fitness Experience Innovator
Have you crafted unparalleled fitness experiences that leave a lasting impact on your clients? Step up and get recognized for creating immersive journeys in fitness.
Personalization Prodigy
Is your company leading the charge in delivering tailored fitness and wellness solutions? Prove your prowess in personalization and take your place among the industry’s elite.
Community Wellness Advocate
Has your brand or facility made a significant impact on the well-being of your local community? Here’s to those that have connected a community and are bringing people together.
Digital Wellness Software Leader
Are you pioneering the future of digital wellness? Let’s highlight your groundbreaking solutions that are making wellness more accessible and engaging for everyone.
Fit-Tech Hardware Excellence
Have you developed game-changing fitness technology that redefines how people interact with wellness? Let your innovation shine and be celebrated as a leader in fit-tech hardware.
Warm-Up at the Pre-Day
For the first time, we’re kicking off the summit with immersive pre-day workshops, a hike, and cocktail reception! This is your chance to get a head start on building connections with fellow attendees before the main event.
Mingle with industry royalty
CEO & Founders Forum
Come together with like-minded leaders in the fitness, health, and wellness space to learn, network, and grow. Share experiences, strategic insights, and tips on tackling the key challenges of running your own business whilst building new connections and lifelong friendships.
The CEO & Founders Forum is an application-only event and we will be in touch to let you know if your application was successful.
Exclusive 1-2-1 Meetings
Arrive in LA ready to connect on our networking platform, Swapcard, with a custom meeting schedule of 10+ hours and 18 meeting slots, tailored to the companies that matter most to your business. Swap industry secrets over drinks, dinners, and socials, and discover a goldmine of potential partners who’ll take your business to the next level!
Engaging Roundtables
Dive deep into key topics covering Destination Wellness, Diversity & Inclusion, Mastering Social Media, Mental Health & Wellness, & Integrated Health Solutions.
Women in Wellness
Reimagine the future of women’s wellness and shatter stereotypes. Stay ahead of the latest developments in personalized fitness for hormonal shifts, mindbody practices, and supporttive communities for a holistic approach to thriving at every stage of life. With: