Connected Health & Fitness Summit 2023

Connected Health & Fitness Summit

Shaping the Future of the Connected Fitness Market by Showcasing Innovation and Facilitating Partnerships

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Los Angeles, USA
8-9 February, 2023

Interested in sponsoring the Connected & Health Fitness summit? Find out more by calling us at +44 (0)20 3696 2920 or emailing us at [email protected]

Based in Europe? Join us at our first European Summit this 16 - 17 November 2022 in London.

JOIN US IN 2023

Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges. As the industry enters an exciting era of transformation, companies are now compelled to innovate not just their product offerings, but their entire business model to keep up with ever-changing consumer attitudes towards health & fitness. 

After 3 very successful years, the Connected Health & Fitness Summit is returning this February 8-9 2023 to explore the industry's most pressing challenges and hottest trends. 

  • Expand your product offering and reach new audiences by exploring new wellness verticals
  • Attract, engage, and retain your customer base by leveraging your data to streamline your customer journey
  • Maintain your competitive edge by implementing a well-curated digital strategy
  • Grow your customer base by discovering untapped markets and monetizing fitness communities
  • Build relationships and share ideas at our Women in Connected Fitness and CEO/Founders Forum

It’s time to re-evaluate your value propositions and clearly identify your role into your customers’ fitness and wellness routines. We’re bringing together the strongest brands in fitness and beyond to find out how.

Advisory Board

Author:

Jon Canarick

Managing Partner
North Castle Partners

Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Jon Canarick

Managing Partner
North Castle Partners

Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Author:

Francesca Schuler

Board Member & President
California Fitness Alliance

Francesca Schuler

Board Member & President
California Fitness Alliance

Author:

JJ Gantt

President
Barry's Bootcamp

JJ Gantt

President
Barry's Bootcamp

Author:

Aarti Kapoor

CEO
VMG Consumer Acquisition Corp

Aarti Kapoor is Chief Executive Officer of VMG Consumer Acquisition Corp., a consumer and retail focused SPAC sponsored by VMG Partners. Ms. Kapoor is a seasoned financial services executive with 14 years of experience in investment banking, spending the majority of her career covering high-growth consumer and retail companies across both M&A and capital markets transactions. Prior to joining VMG Consumer Acquisition Corp. in June 2021, Ms. Kapoor was a senior investment banker at Goldman Sachs, where she built out the firm’s coverage of leisure, lifestyle and wellness companies and led the new disruptive growth coverage effort within consumer and retail investment banking. Prior to joining Goldman Sachs, Ms. Kapoor was an investment banker at Moelis & Company, where she covered consumer and retail companies and built one of Wall Street’s first coverage platforms focused on the health and wellness industry. Ms. Kapoor has advised several marquee brands across the consumer and retail universe including Barry's Bootcamp, Casper, Caribou Coffee, F45 Training, Flywheel Sports, Indigo Wild, LaserAway, Vega, and various others. Ms. Kapoor has been recognized by various outlets for her work in pioneering coverage of the health and wellness industry on Wall Street, listed to "Forbes 30 Under 30" in Finance, Business Insider's "Rising Stars" of Wall Street, and featured in publications by Bloomberg, ESPN, Yahoo! Finance and more. Ms. Kapoor began her career as an investment banker at Citi covering the technology sector. Ms. Kapoor received her B.A. with Honors in Economics from Harvard College with a Citation in Spanish Language.

Aarti Kapoor

CEO
VMG Consumer Acquisition Corp

Aarti Kapoor is Chief Executive Officer of VMG Consumer Acquisition Corp., a consumer and retail focused SPAC sponsored by VMG Partners. Ms. Kapoor is a seasoned financial services executive with 14 years of experience in investment banking, spending the majority of her career covering high-growth consumer and retail companies across both M&A and capital markets transactions. Prior to joining VMG Consumer Acquisition Corp. in June 2021, Ms. Kapoor was a senior investment banker at Goldman Sachs, where she built out the firm’s coverage of leisure, lifestyle and wellness companies and led the new disruptive growth coverage effort within consumer and retail investment banking. Prior to joining Goldman Sachs, Ms. Kapoor was an investment banker at Moelis & Company, where she covered consumer and retail companies and built one of Wall Street’s first coverage platforms focused on the health and wellness industry. Ms. Kapoor has advised several marquee brands across the consumer and retail universe including Barry's Bootcamp, Casper, Caribou Coffee, F45 Training, Flywheel Sports, Indigo Wild, LaserAway, Vega, and various others. Ms. Kapoor has been recognized by various outlets for her work in pioneering coverage of the health and wellness industry on Wall Street, listed to "Forbes 30 Under 30" in Finance, Business Insider's "Rising Stars" of Wall Street, and featured in publications by Bloomberg, ESPN, Yahoo! Finance and more. Ms. Kapoor began her career as an investment banker at Citi covering the technology sector. Ms. Kapoor received her B.A. with Honors in Economics from Harvard College with a Citation in Spanish Language.

Author:

Debra Strougo

Founder, Row House
CEO, Fitizens Holdings

Debra Strougo

Founder, Row House
CEO, Fitizens Holdings

Who you will meet

30%
Fitness Tech & Connected Fitness
30%
Boutique, Franchise Fitness
15%
Investors (Private Equity/ Venture)
10%
Training Equipment & Hardware/Devices
10%
Fitness & Sport Apparel
5%
Multinational Incubator/Accelerator

Fitness Tech & Connected Fitness

Boutique, Franchise Fitness

Investors (Private Equity/ Venture)

Training Equipment & Hardware/Devices

Fitness & Sport Apparel

Multinational Incubator/Accelerator

Innovation Showcase

Back for our fourth year, our Innovation Showcase highlights some of the hottest up-and-coming talent-making waves in the fitness sector. Eight applicants, hand-picked by our Selection Committee, will benefit from the exciting opportunity to present in front of our audience of industry leaders and investors. Get ready to witness unique talent disrupting the fitness space.

Applicants can relate to any aspect of fitness, connected fitness, wearables and digital platforms in fitness. Eight of these applicants will then be selected by our Selection Committee members to present their company and products at the Summit, followed by a live Q&A from both our investor panel and audience.

Following the showcase, audience members will select their favorite start-up in a live vote, and the winner of the Connected Health & Fitness showcase will be crowned ‘Audience Choice Winner’.

APPLICATION DEADLINE:  Wednesday 14th December.
All finalists MUST be registered to attend the summit.

APPLY NOW

Selection Committee

Author:

Jon Canarick

Managing Partner
North Castle Partners

Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Jon Canarick

Managing Partner
North Castle Partners

Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Author:

Anthony Gonzales

Business Banker
First Republic Bank

Anthony Gonzales

Business Banker
First Republic Bank

Author:

Mark Grabowski

Managing Partner
Snapdragon Capital Partners
  • Founder of Snapdragon Capital Partners and lead investor in Xponential Fitness
  • Partner at TPG Growth leading consumer investing globally; invested in Club Pilates while at TPG Growth
  • At L Catterton, helped lead investments in CorePower Yoga, Peloton, and Pure Barre

Mark Grabowski

Managing Partner
Snapdragon Capital Partners
  • Founder of Snapdragon Capital Partners and lead investor in Xponential Fitness
  • Partner at TPG Growth leading consumer investing globally; invested in Club Pilates while at TPG Growth
  • At L Catterton, helped lead investments in CorePower Yoga, Peloton, and Pure Barre

Author:

Jeremy Hirsch

Senior Vice President
Houlihan Lokey

Jeremy Hirsch

Senior Vice President
Houlihan Lokey

Author:

Alex Alimanestianu

Founder
Snow Angel Capital

Alex Alimanestianu

Founder
Snow Angel Capital

Author:

Jim Crowell

Co-Founder & Managing Member
The SageHouse

Jim Crowell

Co-Founder & Managing Member
The SageHouse

Author:

Kimberley Nixon

Managing Partner
Open Venture Capital

Kimberley Nixon

Managing Partner
Open Venture Capital

Author:

Rob Pietroforte

EVP, M&A and Strategic Initiatives
Genius Sports Group

Rob Pietroforte

EVP, M&A and Strategic Initiatives
Genius Sports Group

Author:

Eloiza Tecson

Managing Partner
EY Ventures Group

Eloiza Tecson

Managing Partner
EY Ventures Group

Author:

Eloiza Tecson

Managing Partner
EY Ventures Group

Eloiza Tecson

Managing Partner
EY Ventures Group

Fitness Forums

Women in Connected Fitness

A space dedicated to connecting leading female CEOs and Founders in fitness. The Women in Connected Fitness boardroom aims to spark innovation and facilitate learning opportunities between some of the driving female forces in the fitness industry.

Key discussion points include:

  • Experiences and lessons learned as a female founder in fitness
  • Creating safe spaces for all to enjoy and adopt an active lifestyle
  • Gaining investment as a female founder

APPLY NOW

CEO/Founders Forum

With a mission to accelerate the formation of key relationships and partnerships in
fitness, our CEO/Founders Forum brings together a range of CEOs and Founders in the industry. Discuss among leading minds how to best tackle the uncertain landscape of connected fitness, drive your business forward, and pivot your digital strategy.

Key discussion points:

  • Redrafting strategies to retain and engage consumers today and for the future
  • Investor relations
  • Building a business that reflects reality: strategies to promote diversity, inclusion, and safety for all in fitness
  • Expanding offerings and shifting strategies with the right partnerships

APPLY NOW

2023 Partners

Platinum Partner

Gold Partners

Networking Partner

Media Partner

Partner With Us

Based on your objectives, we can create bespoke packages designed specifically for you – from presenting your expertise on the main stage, to hosting a private dinner. You can partner with us showcase your brand and make valuable new connections. Opportunities predominantly lie in 3 main categories: Thought Leadership, Branding & Networking.

To discuss your objectives and partnership opportunities please contact [email protected]

Interested in a media partnership?
We'd love to hear from you and how we can support one another to connect with the industry. Contact [email protected]

YOUR 2023 SUPERSTAR SPEAKERS

 

Garret Marshall

President
Xponential Fitness

Garret Marshall

President
Xponential Fitness

Garret Marshall

President
Xponential Fitness
 

Pete Moore

Managing Partner
Integrity Square

Pete Moore

Managing Partner
Integrity Square

Pete Moore

Managing Partner
Integrity Square
 

Sherrill Kaplan

Chief Digital Officer
Planet Fitness

Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm.

Sherrill Kaplan

Chief Digital Officer
Planet Fitness

Sherrill Kaplan

Chief Digital Officer
Planet Fitness

Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.

 

Meredith Cass

CEO
Nix Biosensors

Meredith Cass

CEO
Nix Biosensors

Meredith Cass

CEO
Nix Biosensors
 

Mohammed Iqbal

Founder & CEO
SweatWorks

Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.

As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.

Mohammed Iqbal

Founder & CEO
SweatWorks

Mohammed Iqbal

Founder & CEO
SweatWorks

Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.

As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.

Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years Mohammed has worked at exploring the intersection of fitness and technology, paving the way towards a more tangible wellness and healthcare future

SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies five years in a row.

 

Cristian Liu

Head of Strategy & Partnership Solutions, Health & Business Development
Google

Cristian Liu

Head of Strategy & Partnership Solutions, Health & Business Development
Google

Cristian Liu

Head of Strategy & Partnership Solutions, Health & Business Development
Google
 

Sameer Baroova

Co-Founder
FitXR

Sameer Baroova is a gaming industry veteran having worked on many popular titles such as Bejeweled and Plants Vs Zombies, both of which helped kick-start the casual and mobile game revolution.

Sameer has worked on emerging gaming hardware and technologies from an early onset on various platforms including mobiles, smartphones, portable consoles, smart TVs, VR and AR devices.

Sameer Baroova

Co-Founder
FitXR

Sameer Baroova

Co-Founder
FitXR

Sameer Baroova is a gaming industry veteran having worked on many popular titles such as Bejeweled and Plants Vs Zombies, both of which helped kick-start the casual and mobile game revolution.

Sameer has worked on emerging gaming hardware and technologies from an early onset on various platforms including mobiles, smartphones, portable consoles, smart TVs, VR and AR devices.

He and his FitXR Co-Founder, Sam Cole, met in business school and quickly discovered that they shared a passion for wanting to leverage the power of VR/AR to change how people exercised. Together they launched FitXR (originally called BoxVR) in June of 2017. Today FitXR is one of the most downloaded fitness apps on the Meta Quest platform.

Sameer has an MBA from Judge Business School in Cambridge and a Bachelors in Software Engineering from Delhi University.

 

Bryan Myers

President & CEO
Solidcore

Bryan is President and CEO of Solidcore. Prior to joining the leadership team, he was a dedicated client and member of the 100 club. In his role, Bryan works to ensure that our Studio Managers and Coaches deliver an exceptional experience for our clients and leads the effort to bring Solidcore to new communities all over the country. 

Bryan Myers

President & CEO
Solidcore

Bryan Myers

President & CEO
Solidcore

Bryan is President and CEO of Solidcore. Prior to joining the leadership team, he was a dedicated client and member of the 100 club. In his role, Bryan works to ensure that our Studio Managers and Coaches deliver an exceptional experience for our clients and leads the effort to bring Solidcore to new communities all over the country. 

Prior to joining the Solidcore team, Bryan was a member of the leadership team of sweetgreen, the national leader in the healthy fast casual category. He joined sweetgreen in 2014 as Director of Finance and, over the course of 4 years, wore many hats including his final role as VP of Development, helping the company grow from a regional chain of 22 restaurants to 90 locations nationally. Bryan began his career as a consultant for The Boston Consulting Group, providing strategic advice to Fortune 500 companies on topics of growth, organizational design, and operational transformation.

 

John Klein

CEO & Founder
Pause

As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

John Klein

CEO & Founder
Pause

John Klein

CEO & Founder
Pause

As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

 

Bruce Smith

Founder & CEO
Hydrow

A lifelong entrepreneur, rower and coach, Bruce Smith is the CEO & Founder of Hydrow, the leading connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. As a U.S. National Team Rowing Coach and Head of the Charles Regatta winner himself, he coached the U.S. Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships, and is the former Executive Director of Community Rowing Inc. in Boston where he sought to increase access to the sport.

Bruce Smith

Founder & CEO
Hydrow

Bruce Smith

Founder & CEO
Hydrow

A lifelong entrepreneur, rower and coach, Bruce Smith is the CEO & Founder of Hydrow, the leading connected rower that leverages innovative technology to bring the on-water, outdoor experience of rowing to the home. As a U.S. National Team Rowing Coach and Head of the Charles Regatta winner himself, he coached the U.S. Lightweight Eight to a Bronze medal at the 2015 World Rowing Championships, and is the former Executive Director of Community Rowing Inc. in Boston where he sought to increase access to the sport. With a continued passion for the mental and physical benefits of rowing, plus the empathy and community it creates, Bruce's goal for Hydrow is to make a positive impact through the sport of rowing, allowing people to feel more connected to one another, and live healthier lives on a daily basis.

 

Scott Marcaccio

Co-Founder & CEO
Myodetox

Scott Marcaccio is the Co-Founder and Chief Executive Officer of Myodetox, an omnichannel physical therapy brand operating 13 locations across Los Angeles, Vancouver, and Toronto.  With a mission to heal the world, the Myodetox team envisions a future where everyone has the tools, knowledge, and professional guidance to take care of their bodies, and nobody has to live with pain.

Scott Marcaccio

Co-Founder & CEO
Myodetox

Scott Marcaccio

Co-Founder & CEO
Myodetox

Scott Marcaccio is the Co-Founder and Chief Executive Officer of Myodetox, an omnichannel physical therapy brand operating 13 locations across Los Angeles, Vancouver, and Toronto.  With a mission to heal the world, the Myodetox team envisions a future where everyone has the tools, knowledge, and professional guidance to take care of their bodies, and nobody has to live with pain.

 

Julie Cartwright

President
P.volve

Julie Cartwright

President
P.volve

Julie Cartwright

President
P.volve
 

Ryan Masanz

CTO
Anytime Fitness

Ryan Masanz

CTO
Anytime Fitness

Ryan Masanz

CTO
Anytime Fitness
 

Debra Strougo

Founder, Row House & CEO, Fitizens Holdings

Debra is the Co-Founder of Row House and was the founding CEO from 2013 until her partnership with Xponential Fitness in late 2017 which grew the brand to 100 currently open studios and 200 more in the works. Debra currently owns and operates the Manhattan Row House locations and works with the corporate team on all strategic brand initiatives, business development best practices and on programming initiatives. She also sits on the Franchise Advisory Council and the Marketing Fund Committee to support and represent the franchisees who are in varying stages of growth.

Debra Strougo

Founder, Row House & CEO, Fitizens Holdings

Debra Strougo

Founder, Row House & CEO, Fitizens Holdings

Debra is the Co-Founder of Row House and was the founding CEO from 2013 until her partnership with Xponential Fitness in late 2017 which grew the brand to 100 currently open studios and 200 more in the works. Debra currently owns and operates the Manhattan Row House locations and works with the corporate team on all strategic brand initiatives, business development best practices and on programming initiatives. She also sits on the Franchise Advisory Council and the Marketing Fund Committee to support and represent the franchisees who are in varying stages of growth. Row House has recently been ranked 1066 in the Inc.com 5000 list of quickly growing private companies.

In addition to her expertise developing Row House from scratch, Debra has played key roles in developing businesses from scratch. Prior to Row House, she created a million dollar plus annual business for NYC, focused on creating digital partnerships with the city's tourism facing assets.  This work helped NYC achieve its annual tourism numbers; tourism is traditionally the city's second biggest economic stimulus.  During this time she worked with city agencies and constituents, leveraging their assets, knowledge and know-how with that of private business of all sizes. These spanned from corporations like Red Bull, Jet Blue, Starwood Hotels, and more to smaller constituents with either multiple locations like BR Guest Restaurants or single location businesses like Empire State Building and American Museum of Natural History.  Debra also worked extremely closely with Broadway, spearheading the creation of Broadway Week; as a follow-up to Restaurant Week; which has become a global program to solve need periods.  Debra's 5 years at NYC & Company was pivotal to her career; giving her the network and know-how to succeed.

Prior to her time developing NYC & Company's digital partnerships, Debra wanted more than anything to find a way to bridge her business acumen with her passion for the fitness industry.  As an avid fitness professional, teaching classes before and after her un-related career in digital publishing, she came to learn the industry inside and out. She taught classes for top brands in NYC and took on many consulting projects to learn more about the varying aspects of the fitness industry: from gyms to what was becoming boutiques, to infomercial projects, to at home videos, to health and wellness expos, to the certification side of the industry, Debra spent over 5 years taking on projects to determine how she could create a career in fitness that she loved.

Even after graduating college a few years prior, she was in digital publishing for small up and coming VC-backed companied. She was passionate about disruption and even know, continues to move through her career motivated to cut through the clutter, create differentiation and establish sustaining business in smart niches.

 

Ben Hansen

Product Engineering Lead-AI & Sports Technology
Intel Olympic Technology Group

Ben Hansen is the Product Engineering Lead- AI & Sports Technology for Intel’s Olympic Technology Group. Hansen leads product development for 3D Athlete Tracking (3DAT), a cloud- and edge-based markerless motion capture SDK for sports, health, and fitness industries. The 3DAT SDK can be integrated with single or multiple video cameras to provide lab-grade 3D skeletal tracking and biomechanics data, enabling developers to create real-time and engaging experiences to improve human performance and mitigate risk. 

Ben Hansen

Product Engineering Lead-AI & Sports Technology
Intel Olympic Technology Group

Ben Hansen

Product Engineering Lead-AI & Sports Technology
Intel Olympic Technology Group

Ben Hansen is the Product Engineering Lead- AI & Sports Technology for Intel’s Olympic Technology Group. Hansen leads product development for 3D Athlete Tracking (3DAT), a cloud- and edge-based markerless motion capture SDK for sports, health, and fitness industries. The 3DAT SDK can be integrated with single or multiple video cameras to provide lab-grade 3D skeletal tracking and biomechanics data, enabling developers to create real-time and engaging experiences to improve human performance and mitigate risk. 

Prior to joining Intel, Hansen spent 2 years as a Senior Biomechanical Engineer with the Chicago White Sox, overseeing the acquisition of Motus Global’s biomechanics lab, databases, and wearable IMU IP and source code. Hansen spent 8 years serving as CTO and VP of Biomechanics at Motus Global, pioneering wearable technology for sports and MSK applications alongside contracting biomechanics lab services to sports teams. 

Hansen has a B.S. in biomedical engineering and mathematics from the Milwaukee School of Engineering. During his Ph.D. studies at Marquette University (biomedical engineering), Hansen was a motion capture technician for the Milwaukee Brewers and was a summer intern at the American Sports Medicine Institute. Hansen departed his studies to join Motus Global as their first employee.

 

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË builds proprietary hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform or through their white-label digital service integrated directly into the brands app/website. 

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos

Founder & CEO
FORTË

Lauren Foundos, Founder and Chief Executive Officer of FORTË since 2015. FORTË streams live and on-demand, cutting-edge fitness classes from well-known boutique studios worldwide directly to you. FORTË builds proprietary hardware and software that is installed into their partner studios, which enables them to seamlessly live stream classes directly to the FORTË platform or through their white-label digital service integrated directly into the brands app/website. 

Before launching her own company, FORTË, Lauren spent a decade working on Wall Street, with  the last five years in finance on the trading floor as an Institutional US Government Bond Broker at Whitaker Securities where she helped to dramatically increase UST Short Coupon and Bill desk revenues. Prior to that she worked at Deutsche Bank in Synthetic Equities and Cloudview Capital Management, a global-macro hedge fund, on their trading desk. Lauren graduated from the University of Maryland in 2006, with a BA in communications and concentration in business. She earned ACC Academic Honor Roll, and Intercollegiate Athletic Honor Roll during her time at Maryland. Lauren is a two-time all-American field hockey player, she played in the Junior Olympics, and went on to play Division I at the University of Maryland, the nation’s top ranked program. She plays the piano, violin, has two older brothers, adores her parents, and loves to ski!

 

 

Jeff Yasuda

Founder & CEO
Feed.fm

Jeff is a long-time entrepreneur that continues to find new ways to combine his passion for building businesses with his love of music.

Jeff Yasuda

Founder & CEO
Feed.fm

Jeff Yasuda

Founder & CEO
Feed.fm

Jeff is a long-time entrepreneur that continues to find new ways to combine his passion for building businesses with his love of music.


Prior to Feed.fm, Yasuda launched Blip.fm, which grew to over 1 million registered DJs who reached over 30 million people on Twitter.

Before becoming an entrepreneur, Jeff was the Managing Director and Chief Financial Officer of Silicon Valley VC firm Redwood Ventures, where he held board directorships and managed investments in their technology portfolio. Prior to joining Redwood, he worked in Investment Banking at Lehman Brothers, concentrating on technology financings within Equity Capital Markets.

 

Mike Telem

Co-founder and CBO
Kemtai

Mike is the Co-founder and Chief Business Officer at Kemtai focusing on strategic business development and B2B deals. He is a serial entrepreneur with experience in building and marketing digital products. Mike was previously VP of Product Innovation and Product Marketing at Marketo which he joined Marketo following the acquisition of Insightera, the startup he co-founded in 2009 which provided a real-time web personalization SaaS for global businesses.

Mike Telem

Co-founder and CBO
Kemtai

Mike Telem

Co-founder and CBO
Kemtai

Mike is the Co-founder and Chief Business Officer at Kemtai focusing on strategic business development and B2B deals. He is a serial entrepreneur with experience in building and marketing digital products. Mike was previously VP of Product Innovation and Product Marketing at Marketo which he joined Marketo following the acquisition of Insightera, the startup he co-founded in 2009 which provided a real-time web personalization SaaS for global businesses.

 

Helene Guilaume

Founder & CEO
Wild AI

Helene Guillaume is the founder and CEO of WILD.AI. She studied mathematics and financial risks, was a quant in a hedge fund and management consultant to Fortune500 companies in AI. She was a rugby player; she's an ultra-marathon runner, triathlete, surfer, skier, and ice-swimmer. Her favorite combined skillset is vitality+brains.

Helene Guilaume

Founder & CEO
Wild AI

Helene Guilaume

Founder & CEO
Wild AI

Helene Guillaume is the founder and CEO of WILD.AI. She studied mathematics and financial risks, was a quant in a hedge fund and management consultant to Fortune500 companies in AI. She was a rugby player; she's an ultra-marathon runner, triathlete, surfer, skier, and ice-swimmer. Her favorite combined skillset is vitality+brains.

 

Jason Moore

Founder & CEO
Spren

Jason Moore

Founder & CEO
Spren

Jason Moore

Founder & CEO
Spren
 

Eric Posner

Co-Founder & CEO
SWERVE

Eric Posner

Co-Founder & CEO
SWERVE

Eric Posner

Co-Founder & CEO
SWERVE
 

Ed Lippie

Chief Wellness Officer
Bearn

Since entering the world of human performance in 1997, Ed's mission has been to help those he works with maximize their potential. As a 1995 graduate of Union College, Ed has sought to apply a complex systems approach to the well-being of his clients, understanding that achieving wellness requires the consistent practice of several overlapping elements. Much of Ed's career has been spent working with professional athletes from the NFL, NBA, NHL, MLB, PGA, MLS, EPL, & Serie A.

Ed Lippie

Chief Wellness Officer
Bearn

Ed Lippie

Chief Wellness Officer
Bearn

Since entering the world of human performance in 1997, Ed's mission has been to help those he works with maximize their potential. As a 1995 graduate of Union College, Ed has sought to apply a complex systems approach to the well-being of his clients, understanding that achieving wellness requires the consistent practice of several overlapping elements. Much of Ed's career has been spent working with professional athletes from the NFL, NBA, NHL, MLB, PGA, MLS, EPL, & Serie A. His most recent experience in pro sports with Serie A giant, AS Roma, included the adoption of a variety of sports technology products and services. Lessons learned from working with pro athletes, clients and the application of sports technology inspired him to join the Bearn team and help further their goal of democratizing wellness.

 

Andy Hoang

Founder & CEO
Aviron

Andy Hoang

Founder & CEO
Aviron

Andy Hoang

Founder & CEO
Aviron
 

Lindsay Cook

Co-Founder & CEO
FitOn

Lindsay Cook

Co-Founder & CEO
FitOn

Lindsay Cook

Co-Founder & CEO
FitOn
 

Robbie Bent

Co-Founder & CEO
Othership

Robbie Bent

Co-Founder & CEO
Othership

Robbie Bent

Co-Founder & CEO
Othership
 

Devin Lebrun

SVP Innovation & Partnerships
Orange Theory

Devin Lebrun

SVP Innovation & Partnerships
Orange Theory

Devin Lebrun

SVP Innovation & Partnerships
Orange Theory
 

Anthony Gonzales

Business Banker
First Republic Bank

Anthony Gonzales

Business Banker
First Republic Bank

Anthony Gonzales

Business Banker
First Republic Bank
 

Jeffrey Morin

CEO
Liteboxer

Jeff Morin is an MIT-educated engineer and certified personal trainer with an eye for both physical and technological performance. As CEO & Co-Founder of Liteboxer, Morin has married his passion for fitness and mechanics to create a first-of-its-kind, fully immersive boxing platform that gamifies at-home workouts. Launched in 2020, the music-driven sports experience aims to get people moving, through a cutting edge platform that uses a Liteshield with six targets, force sensors, and LED lights.

Jeffrey Morin

CEO
Liteboxer

Jeffrey Morin

CEO
Liteboxer

Jeff Morin is an MIT-educated engineer and certified personal trainer with an eye for both physical and technological performance. As CEO & Co-Founder of Liteboxer, Morin has married his passion for fitness and mechanics to create a first-of-its-kind, fully immersive boxing platform that gamifies at-home workouts. Launched in 2020, the music-driven sports experience aims to get people moving, through a cutting edge platform that uses a Liteshield with six targets, force sensors, and LED lights. Since the launch of its initial Floor Stand model, Liteboxer has launched two additional boundary-breaking fitness products—the Wall Mount and Liteboxer VR—aiming to make fitness more accessible.

Most recently, Morin spearheaded Liteboxer’s entrance to the metaverse with the first fitness VR experience designed by fitness experts for Quest 2. Liteboxer VR made major waves at CES, earning accolades including WIRED’s Best in Gaming and Review Geek’s Best Fitness Tech.

Led by Morin, Liteboxer has raised a total of $28.5 million to date in funding from Nimble Partners, Will Ventures, and Raptor Capital, as well as celebrity investors Timbaland and Pitbull. With Morin at the helm, Liteboxer has also secured an exclusive partnership with Universal Music Group, doubled their team since its launch, identified and partnered with key pop culture influencers like Triller and 2Chainz, and seen exponential growth across organic and earned media.

Prior to founding Liteboxer, Morin worked as Manufacturing Lead at Formlabs, and also oversaw manufacturing management, supply chain and procurement at DEKA. He is a graduate of the University of New Hampshire, where he earned a bachelors in mechanical engineering, and the Massachusetts Institute of Technology, where he earned a masters in mechanical engineering.

 

Matthew Januszek

Co-Founder
Escape Fitness

Matthew Januszek

Co-Founder
Escape Fitness

Matthew Januszek

Co-Founder
Escape Fitness
 

Robert Louw

Chief Growth
Officer Wexer

As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business.

A passionate advocate of Wexer’s mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years’ experience and partner-centric mindset to help organisations across multiple verticals to embrace digital and futureproof their businesses.

Robert Louw

Chief Growth
Officer Wexer

Robert Louw

Chief Growth
Officer Wexer

As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business.

A passionate advocate of Wexer’s mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years’ experience and partner-centric mindset to help organisations across multiple verticals to embrace digital and futureproof their businesses.

Robert joined Wexer seven years ago, growing through roles including Global Head of Business Development to join Wexer’s senior management team as CGO in 2021.

 

Jim Huether

CEO
Hyperice

Jim Huether is the Chief Executive Officer at Hyperice. He earned his MBA in Finance and Marketing at Loyola Marymount University, joining Hyperice in January 2014 after serving as Executive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection.

Prior to Xenith, LLC Jim led as Executive Vice President of Corporate Development and Strategy for the Sports Concussion Institute and held senior Marketing and Finance roles at Anschutz Entertainment Group (AEG) and Smith Barney, Citigroup.

Jim Huether

CEO
Hyperice

Jim Huether

CEO
Hyperice

Jim Huether is the Chief Executive Officer at Hyperice. He earned his MBA in Finance and Marketing at Loyola Marymount University, joining Hyperice in January 2014 after serving as Executive Vice President of Marketing and Business Development for Xenith, LLC, a sports health and technology company at the forefront of head protection.

Prior to Xenith, LLC Jim led as Executive Vice President of Corporate Development and Strategy for the Sports Concussion Institute and held senior Marketing and Finance roles at Anschutz Entertainment Group (AEG) and Smith Barney, Citigroup.

Under his leadership, Hyperice has grown explosively, placing on the Inc. 500 for five years in a row while defining the international standard for Sport Recovery and Movement Enhancement Technology. A continuous learner with a real passion for business, Jim prides himself on the team-first culture he has built at Hyperice and looks forward to the Hyper-Connected Recovery Ecosystem that will usher Hyperice into its next and most exciting era. 

 

Maris Jameson

Senior Product Manager, Activity
ŌURA

Maris Jameson

Senior Product Manager, Activity
ŌURA

Maris Jameson

Senior Product Manager, Activity
ŌURA
 

Rachel Lea Fishman

Co-Founder & CEO
Arketa

Rachel Lea Fishman

Co-Founder & CEO
Arketa

Rachel Lea Fishman

Co-Founder & CEO
Arketa
 

Alexandra Zatarain

Co-Founder, VP Brand & Marketing
Eight Sleep

Alexandra Zatarain is the Co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. Eight Sleep uses innovation and the latest technologies to solve sleep’s biggest problems. Its best-selling product, the Pod, has built a cult-like following among business leaders, entrepreneurs, celebrities and pro athletes. The Pod is the preferred sleep accessory of CrossFit 2021 and 2022 champion Justin Medeiros, and the Mercedes AMG PETRONAS Formula 1 Team — among others.

Alexandra Zatarain

Co-Founder, VP Brand & Marketing
Eight Sleep

Alexandra Zatarain

Co-Founder, VP Brand & Marketing
Eight Sleep

Alexandra Zatarain is the Co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. Eight Sleep uses innovation and the latest technologies to solve sleep’s biggest problems. Its best-selling product, the Pod, has built a cult-like following among business leaders, entrepreneurs, celebrities and pro athletes. The Pod is the preferred sleep accessory of CrossFit 2021 and 2022 champion Justin Medeiros, and the Mercedes AMG PETRONAS Formula 1 Team — among others. In 2017, Alexandra was named by Forbes to the 30 Under 30 list in Consumer Technology, and in 2020 she was named by INC as one of the top 100 Female Founders. She was raised in Tijuana, Mexico and now lives in Miami.

 

Julia Kilm

Vice President of Strategic Partnerships and Ventures
Equinox Group

Julia Klim is the Vice President of Strategic Partnerships and Ventures at Equinox Group, the leading luxury high performance brand, reporting directly to the Chairman.

Since joining Equinox in early 2019, Julia has been pushing the boundaries of what we know today as wellness. In an effort to create hyper-personalized experiences, she helped launch Equinox’s digital venture and created a data connected ecosystem, driving more meaningful engagement and affinity for the brand across Equinox’s 2 million community reach.

Julia Kilm

Vice President of Strategic Partnerships and Ventures
Equinox Group

Julia Kilm

Vice President of Strategic Partnerships and Ventures
Equinox Group

Julia Klim is the Vice President of Strategic Partnerships and Ventures at Equinox Group, the leading luxury high performance brand, reporting directly to the Chairman.

Since joining Equinox in early 2019, Julia has been pushing the boundaries of what we know today as wellness. In an effort to create hyper-personalized experiences, she helped launch Equinox’s digital venture and created a data connected ecosystem, driving more meaningful engagement and affinity for the brand across Equinox’s 2 million community reach.

Today, Julia is building Equinox’s strategic partnerships, defining new pathways to growth through web3 technology and reimagining health and wellness’s role in fashion and culture.

Prior to Equinox, Julia worked at PJT Partners in NYC, an investment bank, and PIMCO, an asset management house in CA. She has an MBA from Harvard Business School and a First Class Honours in Bachelor of Science in Computer Sciences and Management from University College London. Julia is born and raised in Poland.

 

Mauro Frota

Founder & CEO
BHOUT

Mauro has been involved with different Martial Arts since childhood. Academically his career was always around the subject of adherence and retention in fitness, searching for the "stickiness" to products and services and trying to understand how to keep clients engaged by designing for motivation and with gamification as a centre strategy for mass-adoption. With over 20 years of experience in the fitness space and over 30 in different martial arts, building the "first boxing bag with a brain" was the next logic step.

Mauro Frota

Founder & CEO
BHOUT

Mauro Frota

Founder & CEO
BHOUT

Mauro has been involved with different Martial Arts since childhood. Academically his career was always around the subject of adherence and retention in fitness, searching for the "stickiness" to products and services and trying to understand how to keep clients engaged by designing for motivation and with gamification as a centre strategy for mass-adoption. With over 20 years of experience in the fitness space and over 30 in different martial arts, building the "first boxing bag with a brain" was the next logic step. BHOUT positions itself as a gaming company with the heart of a fitness leader, and with a hybrid approach to market

 

Shaun Grove

President
Rumble Boxing

Shaun Grove

President
Rumble Boxing

Shaun Grove

President
Rumble Boxing
 

Mateo Ortega

Vice President of Connected Partnerships
Strava

Mateo Ortega

Vice President of Connected Partnerships
Strava

Mateo Ortega

Vice President of Connected Partnerships
Strava
 

Alessandra Gotbaum

Co-Founder & COO
Ergatta

Alessandra Gotbaum

Co-Founder & COO
Ergatta

Alessandra Gotbaum

Co-Founder & COO
Ergatta
 

Amira Polark

Founder & CEO
Struct Club

Amira Polack is the Founder & CEO of Struct Club, a software and data platform elevating group fitness instructor performance in over 70 countries. Polack entered the fitness industry as an indoor cycling instructor and has served on the Board of the Women in Fitness Association, now part of the American Council on Exercise (ACE).

Amira Polark

Founder & CEO
Struct Club

Amira Polark

Founder & CEO
Struct Club

Amira Polack is the Founder & CEO of Struct Club, a software and data platform elevating group fitness instructor performance in over 70 countries. Polack entered the fitness industry as an indoor cycling instructor and has served on the Board of the Women in Fitness Association, now part of the American Council on Exercise (ACE). Polack is an enterprise software (SaaS) careerist, from Fortune 500 companies like SAP to venture-backed startups such as Kespry (acquired by Firmatek). She earned her MBA at Harvard and BA at Princeton.

 

Find Struct Club on the App Store, on Instagram @structclub, and Facebook.com/structclub

Connect with Amira on Instagram @amirapolack or Linkedin /amirapolack

What past attendees had to say...

“Haven't been in a room this powerful as a blend of leading fitness, athleisure, performance, software and investment brands - ever. And having easy access to conversations with speakers and founders was invaluable. Learnt so much seeing the interplay between the entire ecosystem. BRAVO”
Emma Barry, Global Fitness Authority

“I found this event to be a great intersection of success stories, opportunities, and industry trends. It’s perfect for those of us looking to continue innovating in this industry - and a great way to keep a finger on the pulse of all going on”
Debra Strougo Frohlich, Co-Founder & CEO, RowHouse


"FAB2019 sparked numerous incredible relationships and surfaced many tremendous insights for Struct Club”
Amira Pollack, Founder, Struct Club


“Amazing speakers and super interesting combination and interaction among large companies, start-ups, and investors"
David Vigano, Sensoria Inc

“Unlike a lot of other fitness conferences, FAB was an intimate gathering of high-level executives. There were many opportunities for meaningful, actionable conversations”
Andrew Katz, CEO, Instructrr Fitness

“A great mix of leaders, founders, and C-level executives from across the fitness, health and wellness industries”
Jeff Angus, CEO, Playsight

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Saturday, October 29, 2022 to Friday, December 9, 2022
TIER 1 - Boutique Gyms, Studios & Clubs
$899
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TIER 2 - Connected Health & Fitness Companies and Physical Gyms Under $5M Revenue
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TIER 3 - Connected Health & Fitness Companies and Physical Gyms Over $5M Revenue
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