WHO ARE WE?
The Connected Health & Fitness Summit brings together the strongest brands in fitness, wellness and beyond for two days of quality networking and curated content to get you ahead of the game.
Join key opinion leaders driving the health and fitness industry forward, exploring its hottest trends and most lucrative opportunities. Find trusted partners to unlock new revenue streams, stay ahead of industry trends, and elevate your position in the consumer health and fitness market.
Discover how legendary players and innovative brands are propelling themselves to the future fitness consumer.
Join us in Los Angeles to:
- Successfully tap into Gen Z users, meeting demands for holistic and wellness-centred fitness offerings
- Remain at the cutting edge of longevity and preventative health research, innovations, and business strategies
- Stay one step ahead of your competitors and learn how to take your brand to the next level by leveraging AI into your frameworks
- Secure your next investment by keeping up to date with where investors are prioritizing their spending and realizing white space opportunities
- Build relationships and share ideas at our Women in Connected Fitness and CEO/Founders Forums
- Discover the next cohort of innovative brands leading the way in our TWO Innovation Showcases
We can't wait to welcome you in February!
WHO ATTENDS?
2024 ADVISORY BOARD

Sherrill Kaplan
Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.

Bryan Myers

Mohammed Iqbal
Mohammed Iqbal strives to enhance people’s lives. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.
As founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. The agency pursues innovation to make fitness engaging, beautiful and accessible to all.
Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. For ten years Mohammed has worked at exploring the intersection of fitness and technology, paving the way towards a more tangible wellness and healthcare future
SweatWorks collaborates with top-tier fitness brands to provide design, technology and marketplace expertise to produce first-to-market fitness and wellness products. It has made the Inc 5000 list as one of the fastest growing private companies five years in a row.

Emma Barry

Amira Polark
Amira Polack is the Founder & CEO of Struct Club, a software and data platform elevating group fitness instructor performance in over 70 countries. Polack entered the fitness industry as an indoor cycling instructor and has served on the Board of the Women in Fitness Association, now part of the American Council on Exercise (ACE). Polack is an enterprise software (SaaS) careerist, from Fortune 500 companies like SAP to venture-backed startups such as Kespry (acquired by Firmatek). She earned her MBA at Harvard and BA at Princeton.
Find Struct Club on the App Store, on Instagram @structclub, and Facebook.com/structclub
Connect with Amira on Instagram @amirapolack or Linkedin /amirapolack

Jon Canarick
Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Debra Strougo

Adam Zeitsiff
INNOVATION SHOWCASE
Apply to pitch your early-stage company on the main stage at CHFS! To highlight as many up-and-coming fitness, health and wellness brands as possible, we are bringing you not one, but TWO showcases.
Highlighting some of the hottest up-and-coming talent-making waves in the fitness and wellness sector, eight applicants, hand-picked by our Selection Committee, will benefit from the exciting opportunity to present in front of our audience of industry leaders and investors. Get ready to witness unique talent disrupting the fitness space.
Fitness & Fitness Tech
- Clubs and studios
- Connected fitness
- Digital platforms
- Apparel
Wellness
- Digital platforms
- Wellness studios
- Wearables / Trackers
- Mindfulness
- Sleep
- Nutrition
- Recovery
Please note all finalists must be registered to attend the event.
Application Deadline: Friday, December 8th
WOMEN IN FITNESS AND HEALTH
A space dedicated to connecting leading female executives, investors, and entrepreneurs in fitness. The Women in Fitness and Health boardroom aims to spark innovation and facilitate learning opportunities between some of the driving female forces in the fitness and wellness industry.
SESSION HOSTS:
Kate Veronneau, Director of Women’s Strategy, Zwift
Desiree Guilliard-Young, Shareholder & Former COO/CHRO, Sanctuary Fitness; Dir. of People, Operations at FitLab
CEO/FOUNDERS FORUM
Exclusive to CEO/Founder job titles, this forum has a history of forming meaningful connections among decision makers in the fitness and wellness industry. Join thoughtful discussion among peers within leadership roles and bring back key learnings to reimagine your business strategy.
Key discussion points:
- Investor and strategic partner relations
- Retaining and engaging consumers today and for the future
- Cultivating and managing a winning company culture
- Strategies to promote and champion DEI practices internally and among your audience
2024 PARTNERS
Platinum Partners
ASENSEI
Website: www.asensei.ai
Companies of all sizes and across industries use ASENSEI software to motion-capture human movement in real time, recognize and understand the quality of movement, and power personalized Connected Health and Fitness experiences.
The cross-platform ASENSEI.AI software development kit is the most widely deployed solution for Connected Apparel and 3D Computer Vision. ASENSEI.AI runs on high-powered phones or low-powered consumer electronics, using single or multiple cameras to capture individuals at home, on the field of play or in connected gyms and studios.
ASENSEI solution blueprints accelerate time-to-market for personalized experiences designed to lift customer acquisition, drive customer engagement and lock-in customer retention.
Solution blueprints unlock innovative experiences including real-time form-feedback, exercise progressions and regressions, new customer onboarding, guided learning, smart warmups, movement screens, training journals and partner and group workouts in modalities including strength training, boxing, rowing, yoga and pilates.
ASENSEI. Artificial Intelligence meets Athletic Intelligence(TM)
Gold Partners
Mux
Website: https://get.mux.com/3CqiGSy
Mux is a software company that develops video infrastructure and monitoring tools for developers and publishers of online video. The company was founded by experts in online video, including the creators of the biggest open-source video player on the web (Video.js), the largest transcoding service in the cloud (Zencoder), and the premier conference for video engineers (Demuxed). Mux empowers publishers of all sizes to provide high-quality online video viewer experiences and is trusted by leading providers of online video like Equinox, Strava, Paramount, TED, and imgix.
Wexer
Website: https://wexer.com/
As a digital fitness market leader, our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the power of technology – at the same time ensuring traditional fitness operators remain at the very heart of this experience.
Our technology creates a bridge between the digital and physical worlds. It enhances our clients’ in-facility products and experiences; it broadens the audience for their expertise, talent and programming via new ‘always-on’ channels; and it enables every user touchpoint to be shaped by data and personalised insight.
Our platform isn’t there to replace operators. It’s a vital tool to guarantee their future.
Networking Partner
Stronger U Nutrition
Website: https://strongeru.com/
Stronger U is on a mission to change the way the world eats. Through complete food freedom, expert accountability, and cultivating community, Stronger U members can eat the foods they love, get the support they need, and get off the dieting hamster wheel for good.
Stronger U is the industry leader in macronutrient-based accountability coaching and has helped over 50,000 people achieve real results without unrealistic food restrictions. Rooted in science and led by a team of world-class Ph.D.’s, RD’s, and certified nutrition coaches, Stronger U’s innovative approach helps people reach their goals and create lasting change.
Media Partners
Athletech News
Website: https://athletechnews.com/
Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.
Fit Tech
Website: fittechglobal.com
Fit Tech launched in March 2020 just as the industry needed to pivot to an online offering and stay connected to its members and gym goers. It helps to connect the community of people who are interested in and investing in the fitness technology market via a daily news website, instant news alerts, weekly ezines, video feeds and an occasional magazine. Marketing promotions with Fit Tech magazine and online bring you to the door of tech-minded people and investors looking for the next fitness tech opportunity. Explore the advertising opportunities - here
The Future of Fitness
Website: http://www.futureoffitness.co/
We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 16-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.
HCM
Website: hcmmag.com
HCM is the magazine and online community for decision-makers in the fitness and physical activity sector, covering the latest news, trends, research and analysis to help steer and drive the industry forward. Marketing promotions with HCM magazine and on the HCM website get seen by global industry operators and influencers and elevate awareness of brands and services as well as play a key role in influencing buying decisions. Explore the advertising opportunities- here
PARTNER WITH US
Based on your objectives, we can create bespoke packages designed specifically for you – from presenting your expertise on the main stage, to hosting a private dinner. You can partner with us showcase your brand and make valuable new connections. Opportunities predominantly lie in 3 main categories: Thought Leadership, Branding & Networking.
To discuss your objectives and partnership opportunities please contact [email protected].
Interested in a media partnership?
We'd love to hear from you and how we can support one another to connect with the industry. Contact [email protected].
YOUR 2024 KNOCK-OUT SPEAKERS

Evelyn Webster
Evelyn Webster is the Chief Executive Officer at SoulCycle. She joined the cycling brand in mid-December of 2020, with the initial challenge of successfully guiding the business and thriving during the pandemic period.
From January 2017 to November 2020, Evelyn was the CEO of Guardian News and Media’s international operations. Since Jan. 2017, she was responsible for directing the brand’s international strategy across the U.S. and Australia.
Before Guardian News and Media, Webster was the executive vice president and group president of the media corporation Time Inc, where she led business operations for 20 U.S. brands, including Essence, InStyle, Real Simple and Travel and Leisure. Prior to that, she was the CEO of British publisher IPC Media.
Webster is native of Yorkshire, England, and graduated with a B.A. in business with marketing honors from the University of Greenwich.

Kate Veronneau

Krystal Zell
Krystal Zell is the Chief Executive Officer of Tonal. Zell joined the company in July 2022 as President with responsibility for revenue, sales and marketing, product, and content. In this role, she was a key member of the executive team that focused on transforming the business for its long-term, sustainable future—overhauling the company’s structure and operations.
Zell brings to Tonal more than 20 years of professional experience across consulting and Fortune 500 companies including Bain & Company, Starwood Hotels and Resorts, Simon Property Group, and most recently The Home Depot where she served as the Chief Customer Officer. She has driven significant consumer and commercial innovation in several roles while delivering substantial revenue and growth and managing large organizations. She brings a depth of experience across digital, technology, customer experience, profit and loss management, and operations.
She holds an M.B.A. from Harvard Business School and received her undergraduate from Rice University. She is married with two children and loves how training with Tonal fits perfectly into her everyday life as a working mom.

Bryan Myers

Anne Mahlum

Anthony Vennare
Anthony Vennare is the co-founder of Fitt Insider and Fitt Capital. As a lifelong athlete, strength coach, and former United States Marine, Anthony now works at the intersection of technology, venture capital, and health/fitness. An experienced operator, founder, and advisor he leads the firm’s investment strategy, working closely with startups at the earliest stages.

Sherril Kaplan

Lindsay Cook

Dr. Jonathan Leary

Raed Khawaja

Beth Smits

Saeju Jeong

Mateo Ortega
Mateo A. Ortega (he/him) is the Vice President of Connected Partnerships at Strava. He has a long-time love for software programming and, during his 10-year tenure at Strava, worked closely with the engineering team to help bolster the company’s GPS services, including mapping, routing and more. In his current role, he is focused on creating new ways to empower a global community of active people by placing Strava at the center of the connected fitness ecosystem - devices, digital fitness apps, content, connected equipment, gyms, content, events, nutrition, training and more. He is passionate about bringing new and meaningful experiences to athletes doing what they love. Mateo is a San Francisco native and now resides in Palm Springs, California. He received a BS in Computer Science from San Francisco State University.

JJ Gantt
Jonathan J.J. Gantt serves as the President of Barry’s, the original global high-intensity interval training boutique fitness concept. Prior to joining Barry’s in 2018, Jonathan was a die-hard Barry’s client in New York City while serving as the Chief Financial Officer of a publicly-traded hotel real estate investment trust. Prior to this role, Jonathan was a member of the M&A and Treasury team at Starwood Hotels & Resorts. He also has experience with two private equity funds. Jonathan resides in Miami, Florida. He holds a BS degree from Cornell University and an MBA degree from the Tuck School of Business at Dartmouth.

Ariel Belgrave Harris

Dara Cook
Dara Cook is the founder and CEO of Expect, the only OB-GYN-approved maternal fitness platform, empowering expectant and new moms to exercise in their own homes, on their own time, for healthier pregnancies, deliveries, and babies. Expect has a clinical trial with the University of Alabama at Birmingham, is a New York University Catalyst firm, and Techstars Healthcare company. Cook was formerly a Senior Vice President at MTV, Head Creative of the “MTV Video Music Awards,” producer on TRL with Carson Daly, and named one of the Most Influential Minorities in Cable. Cook is an alum of the Wharton School of Business and Harvard Business School.

Brookelyn Suddel

Alonzo Wilson
Tone House was founded by Alonzo Wilson. His decision to open this boutique fitness concept stemmed from a desire to fill a void in the industry – allowing the mainstream to experience the extreme in athletic-based training. He felt the public was ready and yearning to take their fitness journey to the next level.
Alonzo has developed Tone House to promote health and wellbeing through its class experience, team of coaches, products & services and brand story. He has been instrumental in extending the Tone House mission to transform people’s bodies as well as their lives to nonprofits in its communities.
In high school, Alonzo was introduced to athletic-based extracurricular activities in football, basketball, and track, which ignited his passion for fitness and a healthy lifestyle. He attended Grand Valley State University where he earned his Bachelor’s Degree in Movement Science Education & Professional Instruction and played football. The high level of physical and mental training he achieved during these formative years shaped his vision that fitness and exercise should be integrated into everyone’s life.
In the midst of his blossoming pro football career, Alonzo’s mother sadly lost her battle against cancer. Her passing had a profound and lasting impact on him, ultimately changing his career path and leading him to create Tone House. Obesity was a contributing factor to her situation, and he began to think of ways he could have helped change the outcome, all of which kept coming back to fitness.
Before Tone House, Alonzo was a trainer for the professional entertainment basketball team the Harlem MagicMasters, was with the Wilhelmina Modeling Agency and developed a private training clientele.

Amira Polack
Amira Polack is the CEO & Founder at Struct Club, software that enables fitness businesses to structure and scale music-inspired class concepts. She serves as a Board Director for the Women in Fitness Association, which accelerates the careers of professional women in the fitness industry. Amira's career has revolved around enabling organizations to achieve growth through innovation as an enterprise technologist at Fortune 500 and venture-backed startups alike. Forbes has featured Amira on their Self-Made Women list, and her opinion has been featured in TIME, CNBC, and the World Economic Forum Agenda. Amira earned her MBA at Harvard and BA at Princeton.
Find Struct Club on the App Store, on IG @structclub, and Facebook.com/structclub
Connect with Amira on IG @amirapolack or Linkedin /amirapolack

Eloiza Tecson
Eloiza Tecson is the Managing Partner of EY Ventures Group, an investment, advisory, and impact vehicle operating in the health, sports, and technology sectors. As an innovative, driven, and visionary leader, Eloiza's experiences have resulted in a proven record of generating and building Fortune 500 relationships, managing multimillion-dollar projects from concept to completion, designing brand and educational strategies, developing new initiatives to promote positive ROI, and coaching senior leadership to success. Passionate about the health, wellness, and sports industries, Eloiza focuses on working with brands whose vision lies in developing innovative offerings that enhance consumers' lifestyles through healthy behavior coaching. Leveraging her collective expertise in this space, Eloiza looks to find products, technologies and services that help both elite and every day athletes perform better and lead healthier lives.

Sean Turner

Julie Cartwright
Julie Cartwright is the President of Pvolve, a science-led fitness method that pairs low-impact, functional movement and patented resistance equipment to sculpt the body without the wear and tear of high-impact exercise. Through its hybrid fitness model, Pvolve can be experienced globally on-demand through live and virtual classes, and in both brand-owned and growing franchise studio locations.
Julie joined as President at Pvolve’s founding and has led the brand’s expanding footprint within the fitness space, growing the business from a small startup to a global female-led fitness authority, complete with live virtual classes, expansive on-demand programming, patented equipment, and a growing number of studio locations.
As President, Julie is responsible for spearheading Pvolve’s overall vision and growth strategy while achieving financial objectives and setting investment priorities for the business.
An avid Pvolve user herself, Cartwright can often be found at the Chicago studio location or taking classes online through the Live Virtual Studio.

Becca McCarthy
Becca has spent 20 years building, scaling and advising businesses in sport, fitness and wellness. Most recently, Becca was Chief Operating Officer at House of Athlete, the fast-growing wellness brand, where she led rapid expansion across membership, partnership, digital and media. Previously, she led go-to-market and commercialization at Forme, a connected fitness brand named Best Home Studio in 2021. Prior to Forme, Becca was Chief Operating Officer at SLT, where she led operations, marketing, product and expansion from 12 to 26 locations in two years. She also owned, operated and sold a multi-unit boutique fitness business and co-founded a startup accelerator. From 2008-2011 Becca was part of the business development and marketing consulting teams at Octagon, a global sports agency, where she acquired and managed sponsorship assets for clients, which included Puma, Proctor & Gamble and Anheuser-Busch. An avid rower and coach, she has worked with the U.S. Junior Women’s National Team and numerous collegiate and masters rowing programs, and co-founded Colorado Junior Crew, the first youth rowing organization in Colorado. Becca has appeared in Crain’s New York, Business Insider, Entrepreneur, Nasdaq Opening Bell, Health, and more. She received an M.B.A. and M.S. in Sport Management from the University of Massachusetts and BA from Connecticut College. Becca lives in Westfield, NJ with her husband and three daughters.

Amy Lee, MD
Dr. Amy Lee is the chief medical officer of Lindora Clinic, southern California’s leading weight management and metabolic health company with 30 clinics throughout Southern California. Leading Lindora's medical practice since 2016, Dr. Lee is triple board-certified in internal medicine, medical nutrition and obesity medicine and has treated more than 15,000 patients throughout her career. Passionate about making an impact in creating solutions to today's obesity epidemic, Dr. Lee and the Lindora medical team help clients eat better, move more and stress less to improve their overall quality of life. Beginning her studies at the University of Washington, Dr. Lee completed her undergraduate studies before moving on to the University of Illinois, where she obtained her medical degree. Dr. Lee later completed her residency in internal medicine at USC. Dr. Lee’s clinical research training and 15 years of extensive experience utilizing innovative technology, medication and approaches to weight management have made her a leading expert in health and wellness.

Jackie Fast
Jackie Fast is the Managing Partner of Sandbox Studios – a venture fund based in Los Angeles that exclusively invests into celebrity brands. She forged a career creating collaborations from the ground up with her agency Slingshot Sponsorship and has worked with every major brand and artist including Red Bull, Hyundai, Sir Richard Branson, Elton John, Prince, HSBC, Shell, The Rolling Stones, Coors Light, Toshiba, Allianz, and many more.
As an entrepreneur herself she provided a 1000x return after exiting her first business after just 6 years.
She currently acts as an executive consultant to the industry and is an active thought leader, specializing in monetizing rights and brand collaborations. She can regularly be seen leading the space through content including keynotes, television, radio, podcasts, and has written two bestselling books on the subject of commercializing collaborations and leadership

Jon Canarick
Jonathan (“Jon”) Canarick is a Managing Partner with 19 years of consumer private equity investment experience. Since joining North Castle in 2001, Jon has actively managed North Castle’s investments across a variety of Healthy, Active, and Sustainable Living sectors and across all job functions at North Castle. Having started his career at NCP as an Associate out of investment banking, Jon has played a crucial role in the development of North Castle and many of its portfolio companies. Jon currently sits on the Board of Directors of Five Iron Golf, Echelon Fit, CR Fitness, Encore Vet Group, The Escape Game, Barry’s, Brooklyn Boulders, and SLT. Previously, Jon served on the Board of Directors of Kettlebell Kitchen, Curves, Jenny Craig, Palladio, Mineral Fusion, gloProfessional, Flatout, International Fitness, Enzymatic Therapy, Performance Bicycle, Avalon and DDF and was actively involved in the Firm’s investment in Grand Expeditions. Prior to joining North Castle, Jon worked in the Financial Sponsors Coverage and Leveraged Finance groups of Bear, Stearns & Co., where he executed leveraged buyout transactions and provided advisory services for financial sponsors. Jon earned a B.B.A. from the University of Michigan and an M.B.A. from Columbia Business School.

Steven Webster
A lifelong entrepreneur, technologist, martial artist and coach, Steven Webster is the CEO & Founder of ASENSEI, the leading technology that uses motion capture and human movement recognition to power personalized Connected Health and Fitness experiences.
Holding a 4th degree black belt and two 2nd degree black belts in Ju Jitsu and Karate, Steven is also one of the most successful sports coaches in British University Sport. He captained and then coached Edinburgh University Karate Club to 10 consecutive national championships. After moving to California in 2009 with the sale of his first company to Adobe, the club won 8 more titles, under a coaching staff he taught as students.
For Adobe, Steven played a leadership role in the creation of a worldwide design-led consulting organization. Steven was trusted advisor to Adobe's most strategic clients, from NATO and NASA to Nike and the NFL.
Prior to ASENSEI, Steven opened Studio 415 for Microsoft, leading a team of Bay Area designers, engineers and data scientists in an innovation lab built to ideate and co-create new experiences with strategic customers including Gatorade and Sony. Working alongside colleagues from Microsoft Kinect, XBox Fitness, Cortana and Health Vault, Steven and team pioneered the idea of natural user interfaces - voice and gesture understanding – to interact with intelligent digital assistants.
In 2014, Steven left Microsoft to start ASENSEI and lead the creation of the “Connected Coaching” category of intelligent sports and fitness technology powered by human movement recognition, that would one day democratize and scale access to world-class personal coaching.

Madeline Darcy
Madeline Darcy is the Managing Partner of Kaya Ventures, an investment and advisory firm focused on companies in health and wellness. Prior to founding Kaya Ventures, Madeline held investment roles as a Managing Director at CircleUp Growth Partners and as a VP at Visible Ventures. Prior to venture capital, Madeline worked in management consulting at Oliver Wyman, where she advised Fortune 500s on growth, M&A, and post-merger integration. Madeline began her career in operating roles at Apple and The Walt Disney Company. Madeline is a graduate of The University of Texas at Austin and earned her MBA from the Harvard Business School.

Jenna Randolph
Jenna is a data-savvy marketing leader and hands-on brand builder with roots in boutique fitness, healthcare, and corporate wellness.
She’s led marketing for several notable B2B fitness companies, including Xplor’s entire Fitness and Wellbeing vertical–TrueCoach, Mariana Tek, zingfit, BrandBot, PTminder, and TRIIB. She Co-founded The SageHouse, where she worked on brands such as Verb, SHREDmill, FBB, PowerMonkey, and ROOK.
She supports PushPress and Volt Athletics as an Advisor and Fractional CMO and moderates the Boutique Fitness Solutions Mastermind for Marketers, supporting some of the top global enterprise fitness brands.
Jenna spent six years working on the agency side for several of the Publicis Groupe companies, working closely in client and project management, agency operations, and for global clients such as Samsung and BlackBerry.
Jenna is a mentor to many and a champion of women in the workplace. She lives in San Luis Obispo with her husband, two kids, two dogs, a horse, and a cat.

Vincent Miceli

Robert Louw
As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business.
A passionate advocate of Wexer’s mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years’ experience and partner-centric mindset to help organisations across multiple verticals to embrace digital and futureproof their businesses.
Robert joined Wexer seven years ago, growing through roles including Global Head of Business Development to join Wexer’s senior management team as CGO in 2021.

Amanda Rees
Amanda Rees is co-founder and CEO of Bold, the leading healthy aging platform. Bold partners with Medicare plans and provider groups to offer older adults personalized and science-based exercise programs to prevent falls, reduce musculoskeletal pain and disability, and increase physical activity levels. Before Bold, Amanda worked in energy and environmental justice, managing the renewable energy portfolio at The 11th Hour Project, a program of The Schmidt Family Foundation. Prior to that, she was a Dalai Lama Fellow, and she has conducted research at Stanford, Princeton and UCLA. Amanda has a BSE in Chemical & Biological Engineering from Princeton University. She has been a fitness instructor for over a decade, teaching dance, yoga, indoor cycling, and community tai chi for fall prevention.

Jim Crowell
Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.
Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

Desiree Guillard-Young
In her current role as Dir of People, Desiree serves as the acting Human Resources Lead for the ecosystem of boutique fitness studio concepts within the FitLab Studio Division. Providing strategic guidance, advisement, and consulting to Studio leaders, frontline managers, and a workforce of 200+ employees nationwide. She ensures that the collective organization scales with intent, strategy, and the employee experience in mind.
Before joining the FitLab organization, Desiree drove operational excellence and human capital management strategies for established 50+ employee multi-location small businesses in the greater Los Angeles area. She was responsible for defining company strategies and OKRs for compliance, general operations, talent management, external relations, DE&I, and NPS/Customer SAT. She anchored her strategic vision in creating a solid operational foundation that allows the company to scale/maintain a high growth rate while building a workplace that reflects the diverse communities it serves—successfully scaling a two-location startup to a four-location seven-figure business during a global pandemic while designing and executing an exit strategy in partnership with my executive board and founding CEO.
Desiree held multiple roles within Fortune 500 companies for 12 years before entering the boutique fitness space. Her breadth of knowledge and business acumen is comprehensive, with both thought and organization leadership experience in global operations, human capital management, business development, DEIB, technology, and outsourcing services at every leadership level.
Desiree is most passionate about personnel development and serving as a connection point for professionals at various career stages. She is an active PIHRA, SHRM, NHRA, and WIT member. She is also a member of Delta Sigma Theta Sorority Inc and a Mentor for Baylor Build.
Desiree holds a Bachelor of Arts in Communications from Baylor University, an MBA from Georgia Tech Scheller College of Business, and a Global Business Leadership certification from Beijing University of Posts & Telecom. She also played volleyball for the Baylor Bears from 2002 - 2006. Her motto, "be the positive change you wish to see in your organization".

Bari Goldberg
2024 AGENDA
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About Kisaco Research
Kisaco Research produces, designs and hosts B2B industry conferences, exhibitions and communities – focused on a specialized selection of topic areas.
Meet industry peers that will help build a career-changing network for life.
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