Businesses must be able to trust PETs internally to allow their deployment upon highly sensitive and
regulated data. Customers knowing their data is safe would help shift the current stance
of default scepticism and encourage the voluntary supply of additional data- benefiting both parties.
- How to build trust internally, moving from proof of concept to quantifiable measures of success or failure.
- Determining and accepting that no technology is perfect and what an acceptable level of risk looks like in practice
- How to communicate to customers that their data is now safe as a result