About the Author
Calan Smith
Head of Animal Health Portfolio at Kisaco Research for the last 5 years, Calan has developed the global investment partnering event series to become an industry standard and must attend for leadership teams around the globe, including start-ups, investors and multinationals.
With the primary responsibility for developing and driving an industry agenda that supports growth and innovation, most recently Calan and Kisaco have broadened the scope of our market intelligence offering to include both an international event series and a business intelligence reports.
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Motivation
The animal health industry in 2020 is experiencing a tectonic shift. While still feeling the lingering effects of the African Swine Fever virus, the industry is now faced with the personal and professional impact of a global COVID-19 pandemic, as well as a societal awakening in light of recent events in the United States, leading to the Black Lives Matter movement. The result has been an unprecedented level of accelerated change within the industry, leading to new directions and scenarios that we have outlined in this report.
As we started this process one thing became abundantly clear and that was the importance and growth in the veterinary telemedicine business. This has become a critical delivery method for veterinarians during the outbreak and regulations have been eased to enable the technology to be implemented, causing years’ worth of growth and accelerated adoption for the industries top providers. However, key questions remain around the opportunity for remote prescription and the approach to the technology post-COVID. We have therefore dedicated a significant portion of this report to addressing telemedicine and have interviewed the world’s leading authorities on the subject.
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Contents
Foreword 3
Report Summary 5
Emerging Areas of Interest in Animal Health due to COVID-19: 5
Our Predictions 6
Headline points per chapter 8
Telemedicine 8
Geographies 9
Large Animal Health Companies 10
Start Ups 10
Investors 11
Veterinarians 11
CROs, Large Corporates, and Associations 12
Introduction 13
Telehealth in the Veterinary Industry 14
Customer Adoption of Telemedicine 15
Investors and Telemedicine 17
Large Corporates, Associations, and Telemedicine 18
The Veterinary Profession and Telemedicine 19
Defining “Under our Care” for Telemedicine 21
Veterinary Telemedicine Around the World 22
Telemedicine in China 22
Telemedicine in Brazil 23
Telemedicine in Japan 23
Geographic Impact of COVID-19 in Animal Health 24
Impacts on China 25
Trends and Positive Outcomes 26
African Swine Fever Update 27
Breaking into the Chinese Market 27
Impacts on Brazil 28
Trends and Positive Outcomes 28
Impacts of ASF in Brazil 29
Impacts in Japan 30
Manufacturing Dependencies 30
Trends and Positive Outcomes 31
Emerging Infectious Diseases in Japan 31
Breaking into the Japanese Market 32
The Investor Perspective on Covid-19 33
The Next Era of Innovation 34
Investing Appetite 34
Investment strategy 35
Investor Concerns 37
Start Up Etiquette 38
Meat Processing 39
Food Delivery Service Model 39
Shifting Interest in Innovations 40
Labor Shortages and Skills Gap 41
Sustainability 42
Deal Flow 42
New Features in Start Ups 43
Key Insights 43
Impacts on Startups 44
Startup Challenges and Pivot Points 44
Planning is Key 46
COVID-19 Related Funds and Loans in US and UK 46
Response and Impact to the Large Animal Health Companies 47
Impacts on Business Operations 48
Integration of Technology 48
Innovation in Livestock and Companion Animals 49
Lessons Learned from COVID-19 50
E-Commerce 51
Pandemic Preparations with POC Diagnostics 51
Top Priorities in the Next 6-12 Months 52
Large Animal Health Companies’ COVID-19 Responses 53
Bayer Animal Health 53
Boehringer Ingelheim 53
Ceva Sante Animale 53
Elanco Animal Health 53
IDEXX 53
Merck 53
Phibro Animal Health 53
Vetoquinol 53
Virbac 53
Zenoaq 53
Zoetis 53
Impacts of CRO’s, Animal Health Associations, Government Agencies, and Large Corporates 54
Responses from Large Organizations 55
Labor Shortages and Skills gap from COVID and Brexit 56
Food Protectionism 57
Manufacturing and Regulatory 57
Pet Adoption 58
Large Animal Health Companies and Large Veterinary Corporates 58
Preventative Products 59
Recovery, One Health, and Sustainability 59
Increase in Nationalism 60
Roadmap of Lockdown Measures and Impact to Clinics 61
Lessons Learned 62
Pet Owner Concerns and Routine Care 63
Impact of COVID-19 on the Veterinary Industry 64
The Veterinary Industry During COVID-19 64
Pandemic Puppies and Corona Kitten Adoptions 65
Production Animal vs. Companion Animal Veterinarians and Technology 66
Change in Business Model from Veterinary Products to Veterinary Services 67
Working Conditions for Veterinarians during COVID-19 68
Impact of COVID-19 on Working Women Veterinarians 69
Pet Owner Concerns 70
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Emerging Areas of Interest
Emerging Areas of Interest in Animal Health due to COVID-19:
• Labor shortages • Skills gap • Telemedicine • Renewal of old vaccine platforms • Automation • Point of care diagnostics • Nationalism • Manufacturing dependencies • Effective scientific communication • One health policy development • Sustainability • Integration of technology into practices and companies • Animal health recovery is faster than predicted • Education of pet owners to value veterinarian care • Veterinarian business model changing from selling products to services • Precision livestock farming
Food supply sustainability • Veterinary medicine inventory and sustainability • Increase investment in robotics and automation (R&A) for livestock • Food protectionism • Food supply waste • Shortening of the supply chain • Investors focusing on portfolio companies • Pet insurance merging with telehealth offerings • COVID as a catalyst for existing trends • One health diagnostics • Demand for preventative products and alternative medicines • Food transparency • Safety and traceability • Resiliency strategies from small to large • E-commerce
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About the Author
Calan Smith
Director - Animal Health PortfolioKisaco ResearchHead of Animal Health Portfolio at Kisaco Research for the last 5 years, Calan has developed the global investment partnering event series to become an industry standard and must attend for leadership teams around the globe, including start-ups, investors and multinationals.
With the primary responsibility for developing and driving an industry agenda that supports growth and innovation, most recently Calan and Kisaco have broadened the scope of our market intelligence offering to include both an international event series and a business intelligence reports.
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