Sherrill Kaplan
Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Earlier in her career, Ms. Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Ms. Kaplan holds a B.S. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business.
Alexandra Zatarain
Alexandra Zatarain is the Co-founder and VP of Brand and Marketing of Eight Sleep, the world's first sleep fitness company. Eight Sleep uses innovation and the latest technologies to solve sleep’s biggest problems. Its best-selling product, the Pod, has built a cult-like following among business leaders, entrepreneurs, celebrities and pro athletes. The Pod is the preferred sleep accessory of CrossFit 2021 and 2022 champion Justin Medeiros, and the Mercedes AMG PETRONAS Formula 1 Team — among others. In 2017, Alexandra was named by Forbes to the 30 Under 30 list in Consumer Technology, and in 2020 she was named by INC as one of the top 100 Female Founders. She was raised in Tijuana, Mexico and now lives in Miami.
Rachel Lea Fishman
Maris Jameson
Matthew Januszek
Devin Lebrun
Robbie Bent
Lindsay Cook
Andy Hoang
