What is the story behind your business idea?

I'm not the only founder of SooS technology. Our other co-founder is the one who found out that sound vibration can affect sex reversal. We met in an agriculture exhibition here in Israel for the poultry industry and we just start talking with no context. We didn’t know each other before and he told me about what he was doing with his research and about his day-to-day job.

He observed that in a specific place under an electric pole there were alot more females than males.

What was the motivation behind your business idea?

We had stock theft and everything was so antiquated on our own livestock operations that required automation for the future.

What stresses do you feel in being the founder of a start up in the animal health space?

No stress really. If you realise people are comfortable with status quo, don’t want to change and few have foresight or are driven to change to improve, things become easier.

What is the story behind MI:RNA Diagnostics?

I'm a veterinary surgeon, I have worked with both large and small animals. While I was doing a postgraduate certificate in internal medicine, I enjoyed looking back at research and studying again and decided to do a PhD. I went to the University of Edinburgh for my undergraduate and the University of Glasgow for my PhD in immunology.

What was the motivation behind your business idea?

Back in 2015, I got interested in the idea of moving diagnostics from the laboratory, closer to the patient. Our system that supports diagnostics is inefficient, this was highlighted as a result of the pandemic. In 2015, I thought in terms of trying to move diagnostics literally into the patient’s hand; something that they could hold, run an assay, and get a result instantaneously, so they would have that information when and where they needed it. This was the motivation behind what I was trying to do.

What was the motivation behind your business idea?

What led you to the idea of founding Flox?

Why did you start BeeTechnology and what did you study that led you to it?

I’m a biotechnologist by training, as well as the other three partners. One of the issues in my country is that a lot of science is done for research only and doesn't get applied anywhere. A lot of the challenges in the industry don’t connect industry with the science side and vice versa. One of the main things we wanted to do was to see something that we have researched being applied in the short-term.