Connecting to customers authentically, having inclusivity and sustainability be part of your brand’s DNA, and finding the right retail and distribution partners have been critical for a while. The current dramatically different trading conditions have introduced new, urgent challenges: bringing your full brand experience online and innovation in the D2C model, as well as the uptick in skincare and haircare. The convergence of Beauty & Wellness presents opportunities: beauty is now about feeling good, as well as looking good.Indie and global brands, together with online and brick and mortar retail will share the lessons they have learned and what they’re focused on for the short-term future. As ever, the Beauty Spotlight will showcase some of the most exciting upcoming indie brands in Europe. We are excited and proud that so many brands we’ve featured are now on the shelves of major retailers and receiving investment. There’s still an enormous amount of interest in the next big brand from the investment community……is it yours?