Becca McCarthy
Becca has spent 20 years building, scaling and advising businesses in sport, fitness and wellness. Most recently, Becca was Chief Operating Officer at House of Athlete, the fast-growing wellness brand, where she led rapid expansion across membership, partnership, digital and media. Previously, she led go-to-market and commercialization at Forme, a connected fitness brand named Best Home Studio in 2021. Prior to Forme, Becca was Chief Operating Officer at SLT, where she led operations, marketing, product and expansion from 12 to 26 locations in two years. She also owned, operated and sold a multi-unit boutique fitness business and co-founded a startup accelerator. From 2008-2011 Becca was part of the business development and marketing consulting teams at Octagon, a global sports agency, where she acquired and managed sponsorship assets for clients, which included Puma, Proctor & Gamble and Anheuser-Busch. An avid rower and coach, she has worked with the U.S. Junior Women’s National Team and numerous collegiate and masters rowing programs, and co-founded Colorado Junior Crew, the first youth rowing organization in Colorado. Becca has appeared in Crain’s New York, Business Insider, Entrepreneur, Nasdaq Opening Bell, Health, and more. She received an M.B.A. and M.S. in Sport Management from the University of Massachusetts and BA from Connecticut College. Becca lives in Westfield, NJ with her husband and three daughters.
Alonzo Wilson
Tone House was founded by Alonzo Wilson. His decision to open this boutique fitness concept stemmed from a desire to fill a void in the industry – allowing the mainstream to experience the extreme in athletic-based training. He felt the public was ready and yearning to take their fitness journey to the next level.
Alonzo has developed Tone House to promote health and wellbeing through its class experience, team of coaches, products & services and brand story. He has been instrumental in extending the Tone House mission to transform people’s bodies as well as their lives to nonprofits in its communities.
In high school, Alonzo was introduced to athletic-based extracurricular activities in football, basketball, and track, which ignited his passion for fitness and a healthy lifestyle. He attended Grand Valley State University where he earned his Bachelor’s Degree in Movement Science Education & Professional Instruction and played football. The high level of physical and mental training he achieved during these formative years shaped his vision that fitness and exercise should be integrated into everyone’s life.
In the midst of his blossoming pro football career, Alonzo’s mother sadly lost her battle against cancer. Her passing had a profound and lasting impact on him, ultimately changing his career path and leading him to create Tone House. Obesity was a contributing factor to her situation, and he began to think of ways he could have helped change the outcome, all of which kept coming back to fitness.
Before Tone House, Alonzo was a trainer for the professional entertainment basketball team the Harlem MagicMasters, was with the Wilhelmina Modeling Agency and developed a private training clientele.
Brookelyn Suddel
Dara Cook
Dara Cook is the founder and CEO of Expect, the only OB-GYN-approved maternal fitness platform, empowering expectant and new moms to exercise in their own homes, on their own time, for healthier pregnancies, deliveries, and babies. Expect has a clinical trial with the University of Alabama at Birmingham, is a New York University Catalyst firm, and Techstars Healthcare company. Cook was formerly a Senior Vice President at MTV, Head Creative of the “MTV Video Music Awards,” producer on TRL with Carson Daly, and named one of the Most Influential Minorities in Cable. Cook is an alum of the Wharton School of Business and Harvard Business School.
Ariel Belgrave Harris
Saeju Jeong
Raed Khawaja
Dr. Jonathan Leary
Anthony Vennare
Anthony Vennare is the co-founder of Fitt Insider and Fitt Capital. As a lifelong athlete, strength coach, and former United States Marine, Anthony now works at the intersection of technology, venture capital, and health/fitness. An experienced operator, founder, and advisor he leads the firm’s investment strategy, working closely with startups at the earliest stages.
Krystal Zell
Krystal Zell is the Chief Executive Officer of Tonal. Zell joined the company in July 2022 as President with responsibility for revenue, sales and marketing, product, and content. In this role, she was a key member of the executive team that focused on transforming the business for its long-term, sustainable future—overhauling the company’s structure and operations.
Zell brings to Tonal more than 20 years of professional experience across consulting and Fortune 500 companies including Bain & Company, Starwood Hotels and Resorts, Simon Property Group, and most recently The Home Depot where she served as the Chief Customer Officer. She has driven significant consumer and commercial innovation in several roles while delivering substantial revenue and growth and managing large organizations. She brings a depth of experience across digital, technology, customer experience, profit and loss management, and operations.
She holds an M.B.A. from Harvard Business School and received her undergraduate from Rice University. She is married with two children and loves how training with Tonal fits perfectly into her everyday life as a working mom.