Paul Deacon
Gary Binstock
Laura Demuth
Roberto Ayala
Adewunmi Adegbonmire
Brenda Rechy
Brenda studied Marketing at Tec de Monterrey in Mexico and spent one year abroad at Viadrina University in Frankfurt Oder, Germany. She is deeply experienced in B2B, with many years spent in the Fragrance and Chemical industries. She worked at Givaudan for 6 years in roles ranging from Sales Support to Marketing Manager in Personal Care (deodorants, skin care, toilet tissue) and Home Care (dish care, air care, all-purpose cleaners) categories. She has now been at BASF for nearly 5 years, beginning as the Marketing Manager for all Personal Care categories in Mexico, Central America and the Caribbean. She now acts as Project Manager in the U.S. for Ingredient Traceability in which she implements end-to-end traceability strategies for personal care products within BASF’s Care Chemicals Division. Brenda is passionate about trends, sustainable innovations and customer experience.
Jenna Habayeb
Jenna Habayeb is the Chief Marketing Officer of IPSY, the largest beauty membership in the world, home to sample-size beauty subscription Glam Bag, full-size beauty subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments.
Jenna focuses on driving home IPSY’s mission of inspiring everyone to express their unique beauty. She concentrates on uniting three core areas: community, content & commerce, with the goal of creating the ultimate beauty innovation platform that allows people to express themselves freely, get access to personalized beauty that’s right for them and create deep connections with our brands and community.
Since Jenna joined, she has led some of the key initiatives that have helped IPSY grow immensely including, rebranding IPSY and scaling the portfolio, launching Refreshments personal care brand, managing the acquisition & integration of BoxyCharm, launching IPSY’s corporate social responsibility arm - IPSY Impact. She has also helped supercharge IPSY’s social media and creator initiatives bringing on ambassadors like Ciara, Khloe Kardashian, Alicia Keys, Halsey, Addison Rae and more.
Jenna has been recognized as one of Forbes Top 50 Entrepreneurial CMOs and one of the Top 100 Women in Business by DiversityFirst in 2022. Her contribution has also led to many other awards and recognitions for BFA including experiential, social impact, personalization and product awards.
She has also led marketing initiatives for beloved brands including bareMinerals, bebe, Burger King, TABASCO, 7 for all Mankind, and Splendid over her career. With experience on both the agency and brand side, Jenna brings a deep knowledge on digital first thinking.
Rich Sorkin
Jupiter Intelligence™ is the trusted leader in physical climate risk analytics for resiliency planning, risk management and disclosure. Jupiter’s customers include five percent of the world’s largest enterprises, many companies within the Global 2000, the U.S. Department of Defense, and public sector authorities in jurisdictions around the world. Its analytics have been adopted by at least one of the world’s five largest entities in asset management, banking, chemicals, insurance, oil and gas, minerals and mining, electric utilities, and construction.
The company is led by veterans of startups and global corporations, machine learning and satellite pioneers, and a Nobel Prize winner. The team includes scientists from NOAA, the National Science Foundation and the world’s leading universities.
In Mr. Sorkin’s three-decade-long career as a Silicon Valley serial entrepreneur, executive, advisor, board member and investor, he has led breakthrough companies in numerous industries. Sorkin focuses on commercializing transformative technologies, with a significant concentration on financial services, energy, media, politics, and the environment.
A cofounder of multiple startups, Sorkin is the former Chair & CEO of Zip2, an Internet 1.0 company providing analytics and visualization of geospatial data, acquired by HP. He was president of Kaggle prior to its acquisition by Google, leading the introduction of big data predictive analytics into the enterprise market.
Sorkin began his career at NASA and Bain & Company. He helped initiate coverage of the supercomputer industry at Goldman Sachs and ran the Sound Blaster business at Creative Labs during the time it gained market dominance, growing revenues from under $100M to close to $1 billion.
Sorkin graduated from Yale University, where he was a research assistant to Nobel Laureate William Nordhaus, and the Stanford Graduate School of Business, where he was a Lockheed Scholar. He has served as a Board Member of public companies, private firms, the Yale University Development Board, and several non-profit organizations.