INNOVATION SHOWCASE
Spotlighting the rising stars shaking up the fitness and wellness world.
8 standout companies will be chosen by our panel of investors and given the stage to pitch in front of top industry leaders and key investors. Ready to make your mark? Submit your brand and show us why you’re the next big thing in fitness!
Fitness & Fitness Tech
Studios & Clubs / Connected Fitness / Wearables / Apps / Hardware /
Apparel / SaaS
Wellness
Mindfulness / Sleep / Nutrition / Recovery / Longevity / Connected Health /
Wellness Centers
how does it work?
1 / Apply
Applications are free and close November 18.
2 / BE SEEN
All showcase finalists are featured in dedicated marketing pre, during, and post-event.
3 / TAKE TO THE STAGE
4 companies from each category will be selected as finalists to deliver a 3-minute pitch on the main stage to 450+ industry elite, followed by Q&A from fitness’ most active investors.
4 / GET THE GOLD
Earn live recognition on stage, take home a trophy for your mantelpiece, enjoy an exclusive one-on-one interview with CHFS, have your business featured in our post-event marketing collateral, and get a free VIP pass to CHFS 2026.
the #CHFS Awards
Join us for a celebration of fitness and wellness royalty at our first-ever awards show. Raise a glass and enjoy an evening of recognition as we honor six of the industry’s elite!
Our Categories
Holistic Wellness Champion
Is your brand or facility setting the gold standard in comprehensive health and wellness? Showcase your commitment to a truly holistic approach and claim the spotlight.
Fitness Experience Innovator
Have you crafted unparalleled fitness experiences that leave a lasting impact on your clients? Step up and get recognized for creating immersive journeys in fitness.
Personalization Prodigy
Is your company leading the charge in delivering tailored fitness and wellness solutions? Prove your prowess in personalization and take your place among the industry’s elite.
Community Wellness Advocate
Has your brand or facility made a significant impact on the well-being of your local community? Here’s to those that have connected a community and are bringing people together.
Digital Wellness Software Leader
Are you pioneering the future of digital wellness? Let’s highlight your groundbreaking solutions that are making wellness more accessible and engaging for everyone.
Fit-Tech Hardware Excellence
Have you developed game-changing fitness technology that redefines how people interact with wellness? Let your innovation shine and be celebrated as a leader in fit-tech hardware.
Mingle with industry royalty
CEO & Founders Forum
Come together with like-minded leaders in the fitness, health, and wellness space to learn, network, and grow. Share experiences, strategic insights, and tips on tackling the key challenges of running your own business whilst building new connections and lifelong friendships.
Exclusive 1-2-1 Meetings
Arrive in LA ready to connect on our networking platform, Swapcard, with a custom meeting schedule tailored to the companies that matter most to your business. Swap industry secrets over drinks, dinners, and socials, and discover a goldmine of potential partners who’ll take your business to the next level!
Engaging Roundtables
Dive deep into key topics covering Destination Wellness, Diversity & Inclusion, Mastering Social Media, Mental Health & Wellness, & Integrated Health Solutions.