Jamie Grant
Duncan Jefford
Duncan Jefford is a luminary in leisure management and currently Regional Director with Everyone Active, a leading operator managing 210 leisure facilities nationwide.
Renowned for his ability to positively impact business profit, without compromising on quality or service, Duncan has been instrumental in the company’s extensive growth, increasing the number of operational sites five-fold and growing turnover from £30m to £250m. He is passionate about building effective teams and driving efficiency to create more profitable businesses.
Duncan spent six years in private sector leisure management before joining local authority leisure operator Everyone Active in 2006 and over the last decade has been at the forefront of the commercialisation of the local authority leisure sector. Duncan is an advocate of a wholly commercial approach, believing that local authorities must recognise the importance of a profit-driven operational style, or risk closure. He is regularly called upon for his expertise on the topic by the sector’s leading publications.
Sammi Adhami
Sammi Adhami is Co-Founder & COO of the UK’s leading fitness technology app Fiit. A global digital disruptor that was named by WIRED Magazine as ‘the home workout app to beat.’
Sammi has studied and lived around the world, he has operated businesses internationally and has 20 years of experience building high performing teams in real estate, entertainment and fitness technology.
Sammi is a strategic thinker with an ambitious and optimistic mentality. Whether he is building a team, leading a project or competing in an endurance triathlon, Sammi believes that maintaining good physical and mental health is essential for success. Sammi has always challenged the status quo and now he is on a mission to help business leaders / employers put physical activity at the heart of their culture.
Robert Louw
As Chief Growth Officer (CGO) for Wexer, Robert Louw is responsible for the full breadth of the customer acquisition journey, spearheading sales and marketing and with it the global growth of the Wexer business.
A passionate advocate of Wexer’s mission – to make world-class wellness accessible to communities across the globe – Robert harnesses his 25 years’ experience and partner-centric mindset to help organisations across multiple verticals to embrace digital and futureproof their businesses.
Robert joined Wexer seven years ago, growing through roles including Global Head of Business Development to join Wexer’s senior management team as CGO in 2021.
Martin Franklin
Matteo Cerruti
With over twenty years’ experience in the fitness industry, predominantly in product development and innovation within group exercise, including seven years as International Product Director with Holmes Place, Matteo is an expert in designing world-class omnichannel experiences. As CXO for TRIB3, one of Europe’s fastest growing fitness franchisors, Matteo looks after the brand’s world-leading studio experience.
Steven Scales
