Marcelo Lu
Marcelo Lu serves as Senior Vice President, Care Chemicals North America at BASF Corporation. He assumed this role in January 2021, overseeing eight manufacturing sites, four laboratories, and a team of over 650 people that serve our customers. In this role, Marcelo leads the strategic and operational performance of the Care Chemicals business that serves customers in the Home Care, Personal Care, Agrochemical Additives and Industrial markets. Key responsibilities include customer relationships, operational excellence and innovation and collaborating with teams globally to meet the needs of the North American market. Marcelo joined BASF in 2006 and has held various commercial and general management positions in Germany, Hong Kong, Canada and the U.S. Marcelo then held regional business management positions in Asia in the textile, packaging and automotive markets. Prior to BASF, Marcelo held several consulting positions at the International Finance Corporation (IFC), the private sector arm of the World Bank. He is a Steering Committee member for Commercial and Sales PDP Program and the P&G NA Customer Network Executive Sponsor. Before joining Care Chemicals North America, Marcelo served as Managing Director of BASF Canada. In this role, he put a spotlight on BASF as a sustainability leader in Canada, through driving thought leadership, promoting a circular economy and advocating innovation, digitalization and smart regulation for sustainable solutions in Canadian business. Marcelo holds a Bachelor of Science Degree from the School of Foreign Service at Georgetown University (Washington, D.C.) and executive education from INSEAD. Marcelo is passionate about archery, swimming, spinning and traveling. In his free time, he enjoys the company of his daughter and son and is trying to be a fun dad
Joshua Goldberg
Andrew McKenzie
Kari Spaan
Adam Wysocki
Jolyon Martin
Mark Olcott
Xin Chung
I'm a serial founder who builds innovative, scalable, useful startups that make a dent in the universe.
My startups strive for beautiful design, intuitive user experience, and inspired storytelling.
Recent concentrations include Web3, Federated identities, Deep Learning (GAN), Spatial Compute, and Beauty Technologies.
I've past lives at Microsoft, Sony, and SquareEnix pioneering 3D animation for MMO, mobile games, and visual effects.
